Finding your customer base - and helping them find you - is critical to developing a healthy flow of engaged customers. Developing a strategy unique to your industry that focuses on where your customers are digitally present, while frequently testing for content and outreach optimization, will formulate a structure for you to use well beyond the consultancy period.

Simple email newsletters and new product offerings retain customers superficially, and typically not for long. Retention requires a unique formula of customer profile building, targeted appreciation and product sales, actionable feedback, and entertaining, yet informative, product education dispersed through drip campaigns and social media. Retention is a revolving piece of your business.

Customers engaged in the process of buying your goods or services are always open to furthering their purchase with meaningful upgrades or unique experiences. By tailoring the purchasing experience, you’ll find more opportunities to deliver a better product or service that’ll create a happier customer and an improved brand experience. This is key for not only retention, but also LTV of a customer.

Heavily discounted promotions can re-engage customers, but your strategy should encompass more than just big sales. Ideally, re-engagement can serve as word-of-mouth marketing (referrals) and repeat purchases that don’t depend on discounting. The goal is to create a social community strategy and robust customer profile to be effective with re-engagement at every level of communication.